4 Reasons to Turn Your Website into an App
Websites are one of the easiest ways for businesses to gain some recognition. Many businesses have websites today, but not all have a special functionality or feature. It is common to find businesses with sites that just hold content such as blogs.
However, when a business has a website that offers functionality or service, it should start thinking bigger. Such a business should start considering expanding such websites into mobile applications. There are many reasons to want to do this, and you’ll see them in this article. Some of them are:
- Increased Audience Reach
- Native and Personalized User Experience
- Offline Capabilities
- Extended Functionality
Increased Audience Reach
Creating a website comes with one immense benefit: the business is online and anyone can use it. This also means that by doing effective Search Engine Optimization (SEO), many people can know about the business from their online search.
With a mobile app, businesses can target another kind of audience. Here, it’ll most likely be an audience that wants the services a business offers. The Google Play Store and Apple App Store host applications for Android and iOS devices respectively. When a mobile application solves a particular need and a user wants it, they can search for the app on those stores.
As of December 2019, there were 2.8 million applications on the Google Play Store alone. This shows that there are many apps in the store, providing unique services. From this stat in 2018, the number of downloads on the Google Play Store was at 75.7 Billion and it continues to rise.
For a business that offers a great service through their website, the conversion of the website into an app opens the doors to an increased audience reach. With mobile apps, one can assume that users who search specifically for apps genuinely want to use them. Hence, it is easier to convert such users and make them customers.
Native and Personalized User Experience
Websites are great applications for creating and storing content. However, there is a ton of content on the internet. For businesses to stand out, they need to be unique. Websites know who their users are through cookies or better still, user accounts, but the personalization on these platforms has limits.
When businesses convert their websites into mobile applications, they unlock a limitless potential to provide native and personalized user experiences. One such is the ability to send push notifications to the users. With mobile apps, businesses can send customized push notification messages to the users, keeping them engaged always and reminding them of their app. Since the application lives on their devices, it is easier to interact with the push notifications when compared to the push notifications available on websites.
On mobile devices, the apps fit the user’s screen size at all times. This brings a native feel and removes the complexities that come with implementing website responsiveness. Mobile applications also make it possible to use the operating system’s recent, most beautiful icons and layouts. So businesses can build on this and create amazing user interfaces that are properly designed and implemented to satisfy the user. When you turn the website into an app you can add special pages that will give this native experience.
One advantage of having a website is that anyone can visit it anytime, from any part of the world by just visiting a web address. However, this same advantage comes with a disadvantage: customers always need to have internet access to use the website.
The requirement of always being connected to the internet to use the software can prevent customers from using the website. On the other hand, mobile applications may need an internet connection for certain features but users can always access basic functionality without it.
For example, a customer wants to find out certain information about the business, or check out a particular product. With a website, they will need internet access; but for mobile apps, they can quickly open and get the needed info without it.
Users can’t access all functionalities on mobile apps without the internet. However, when customers need to use such features, they can do so even in poor internet conditions. Accessing websites with slow internet can severely affect user experience as they must wait without interacting with any feature until the site loads. For mobile apps, the needed feature will work without severely affecting the user experience.
Websites are dynamic as you can use them specifically to store content, like blogs, or even build special business features on them. This is great, but it has a limitation: websites are running on web browsers, so they can only do what the browser allows them to do.
A lot of the limitations that come with websites are because of security concerns such as not being able to interact directly with device files and folders. Others are just because websites can’t access the functionalities through browsers such as the Bluetooth or camera.
By building mobile apps for the business, it becomes possible to extend application functionality. So certain features will only be accessible when the customers use mobile apps. There are web apps that have access to some extended functionality such as Progressive Web Apps. But native or cross-platform mobile applications have complete access to the functionalities that the operating system provides access to.
The Stats Say So
While statistics should not be the only reason for a business to turn their websites into mobile applications, they provide great insights. These insights make it easier for a business to be confident about taking such decisions.
These are five statistics that show a need for businesses to make mobile applications out of their websites:
- The Apple App Store’s consumer spending is projected to reach $157 billion by 2022; a 92 percent increase.
- Mobile users check their devices about 62 times a day.
- Mobile users spend over five hours on their phones.
- 48 percent of users find apps by browsing app stores.
- Mobile app users account for 21 percent of all eCommerce sales.
There is no reason for a business not to create a mobile application to complement their websites, provided they have features and functionalities to benefit the users. As a mobile application ranks higher on the various app stores, the business will begin to reap the benefits of taking such decisions.
Turn your website into an app today by clicking here